Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview

Title: Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview
Format: Journal Article
Publication Date: October 1977
Ivan Allen College Contributors:
Citation: International Regional Science Review. 2. Issue 1. 91 - 102. ISSN 0160-0176. DOI 10.1177/016001767700200107.
Related Departments:
  • Center for Urban Innovation
  • Climate and Energy Policy Laboratory
  • School of Public Policy