Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview
| Title: | Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview |
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| Format: | Journal Article |
| Publication Date: | October 1977 |
| Published In: | International Regional Science Review |
| Ivan Allen College Contributors: | |
| Citation: | International Regional Science Review. 2. Issue 1. 91 - 102. ISSN 0160-0176. DOI 10.1177/016001767700200107. |
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